076: The Secrets of Marketing Automation with Kevin Bobowski

Quote:

“The CMO has quickly become a general manager.”  - Kevin Bobowski

Guest:

Kevin Bobowski (@bobowski) is the Chief Marketing Officer at Act-On Software. Having followed a very non-traditional journey to the CMO role, Kevin prides himself on his ability to understand and operate effectively within all areas of his team.

Company:

Act-On (@actonsoftware) provides a cloud-based integrated marketing automation platform that enables businesses to effectively acquire customers, build loyalty and expand their relationships with these customers.

In This Episode:

• How Marketing Automation can revolutionize your business.
• His unusual path to becoming a CMO.
• What Act-On does as a company.
• The advantages of being a last mover.
• What to look for when considering a marketing automation software.  
• The evolution of the CMO role.

Resources:

A Marketing Automation Quick Start Guide: Learn to Accelerate Your Investment.

PWC

Web Trends

Exact Target

OfferPop

Act-On