Wed, 23 November 2016
In this episode, I sit down with the VP of Mapp Digital, Sean Shoffstall, to talk about:
Guest:
https://www.linkedin.com/in/shoffstall
Mapp Digital https://www.linkedin.com/company/mapp-digital |
Mon, 7 November 2016
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Guest: Resources: |
Thu, 27 October 2016
In this episode, we chat with Tuan and Gabriella from Colony American Finance to talk about their experience at IMPACT16, their roles at Colony American Finance, and whether or not they'll attend IMPACT17. Guests: Gabriella Cevallos, Marketing Associate with Colony American Finance |
Wed, 19 October 2016
Notable Sections:
Notable Quotes: "You can't be upset when you're smiling." |
Sun, 16 October 2016
Notable Sections: Notable Quotes: |
Wed, 5 October 2016
"There are so many things to what makes a great leader but one of the most often overlooked is your character." - Briana Ramos In This Episode:
Resources: |
Wed, 28 September 2016
"Your entire content creation and marketing strategy should be based on capturing the content in the way that is most effective for you." - Dominick Sirianni In This Episode:
Resources: |
Mon, 25 July 2016
In This Episode:
Resources: |
Tue, 12 July 2016
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Wed, 29 June 2016
In This Episode:
Quote: “We typically find that most companies are spread too thin.” - Justin Christianson |
Thu, 23 June 2016
In This Episode:
Resources: |
Tue, 14 June 2016
In This Episode:
Quote: |
Tue, 7 June 2016
In This Episode:
Watch the Webinar: |
Wed, 1 June 2016
Watch the webinar: http://bit.ly/imaleadervideo |
Tue, 24 May 2016
Watch the presentation: http://bit.ly/imaleadervideo |
Tue, 17 May 2016
In This Episode:
Quote: “If you have a good idea but it doesn’t solve anyone’s problem, it’s not a good idea.” - Egil Moller Nielsen |
Tue, 10 May 2016
In This Episode:
Quote: Our job was to figure out how we could free up some cash in the short term in order to make longer term decisions. |
Tue, 3 May 2016
In This Episode:
Quote: “Really what we are trying to do is create an impact across the globe.” - Jeff Sanders |
Tue, 26 April 2016
“How many of your followers should be considered leads?” - Aseem Badshah In This Episode:
Guest: Aseem Badshah (@aseemb) is the founder and CEO at Socedo. He spends his time working on products to help brands leverage new media to build relationships with their target audience. |
Tue, 19 April 2016
“The internet has changed from a content consumption platform to a content creation platform.” - Aseem Badshah
In This Episode:
Guest: Aseem Badshah (@aseemb) is the founder and CEO at Socedo. He spends his time working on products to help brands leverage new media to build relationships with their target audience.
Company: Socedo (@socedoapp) helps B2B marketers fill their funnel with automated social media lead generation. Our web solution makes it easy to find a target audience on social networks then engage them at scale while syncing directly with marketing automation and CRM systems.
Direct download: 077_-_How_to_Drive_Qualified_Leads_Using_Social_Media_with_Aseem_Badshah_pt_1.mp3
Category:general -- posted at: 6:00am PDT |
Wed, 13 April 2016
Quote: “The CMO has quickly become a general manager.” - Kevin Bobowski Guest: Kevin Bobowski (@bobowski) is the Chief Marketing Officer at Act-On Software. Having followed a very non-traditional journey to the CMO role, Kevin prides himself on his ability to understand and operate effectively within all areas of his team. Company: Act-On (@actonsoftware) provides a cloud-based integrated marketing automation platform that enables businesses to effectively acquire customers, build loyalty and expand their relationships with these customers. In This Episode:
Resources: A Marketing Automation Quick Start Guide: Learn to Accelerate Your Investment. |
Tue, 5 April 2016
“At the end of the day, TV is still king.” - Brienna Pinnow Guest: Brienna Pinnow @BriennaP has over 12 years of experience in digital sales, operations, solution architecture and product management. She has worked with some of the world's largest retail, financial services, automotive, CPG, insurance brands and advertising agencies and has implemented effective cross-channel strategies that harness the power of audience data and analytics. Company: For over 30 years, Experian Marketing Services @ExperianMkt has been a global leader in data-driven marketing. Today, the Experian Marketing Suite provides over 10,000 brands with consumer insights, analytics and marketing technology to drive customer acquisition, increase customer loyalty and improve marketing return on investment. In This Episode:
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Tue, 29 March 2016
We get caught up in digital but at the end of the day, TV still has over $70b in ad spend each year. - Bri Pinnow Guest: Bri Pinnow [@BriennaP] has over 12 years of experience in digital sales, operations, solution architecture and product management. She has worked with some of the world's largest retail, financial services, automotive, CPG, insurance brands and advertising agencies and has implemented effective cross-channel strategies that harness the power of audience data and analytics. Company: For over 30 years, Experian Marketing Services [@ExperianMkt] has been a global leader in data-driven marketing. Today, the Experian Marketing Suite provides over 10,000 brands with consumer insights, analytics and marketing technology to drive customer acquisition, increase customer loyalty and improve marketing return on investment. In This Episode:
Resources: IMA Leader 018 Brian Wong: CEO of Kiip [http://imanetwork.org/018-brian-wong/] IMA Leader Video Podcast [Bit.ly/ImaLeaderVideo]
Direct download: 074_-_The_Power_of_Addressable_TV_with_Bri_Pinnow_Part_1.mp3
Category:general -- posted at: 7:58pm PDT |
Wed, 23 March 2016
Quote:"You have to learn to take obstacles and adapt them into opportunities." - Lindsey Germono In this Conversation We Cover:
Direct download: 073_-_Entrepreneurship_as_a_Military_Spouse_with_Lindsey_Germono.mp3
Category:general -- posted at: 10:53am PDT |
Thu, 17 March 2016
Sign up for the webinar http://bit.ly/imaimageswebinar
Meet the Presenters: https://www.instagram.com/modbargains/ https://twitter.com/Curalate/ |
Tue, 15 March 2016
“Brands want to figure out a way to activate and engage their fans.” - Mike Russell
In this Conversation We Cover:- Mike’s background and how he came to start Hoorah Mobile - How Dominick and Mike were introduced - What Hoorah Mobile does - How the product evolved as a result of competition - How Hoorah Mobile’s business model is unique in a crowded industry - How Mike gains attention from big league institutions - What’s next for Hoorah Mobile
Story:In this conversation Mike and Dominick sit down to discuss the history of Hoorah Mobile and how Mike is changing the world of sports marketing. Mike shares his own story and then dives into what he’s trying to accomplish with Hoorah Mobile in an industry that doesn’t move very quickly. Finally, Mike leaves us with some golden nuggets on how he runs his company and the role that competition and obstacles play in his company’s growth. |
Tue, 8 March 2016
In this Conversation We Cover:- How Life Fitness deals with being a Global company - How to change the marketing message of our company to localize it in specific areas. - Why it’s important to keep your message consistent across all social channels. - How Life Fitnss ensues that their messaging never gets annoying - How playing college football can relate to marketing
Quote: “Football is a technique game, sometimes it takes extra effort to get it right but once you do everything is easier. It’s the same for marketing” - Jeff Sanders
Jeff Sanders (@JSAND4MAYOR) is the Digital Marketing Manager at Life Fitness. He manages the digital web marketing strategy for the global Life Fitness brand. Since joining the Life Fitness team back in October of 2014, Jeff has defined the roadmap for the web portfolio including 20 international markets. He’s collaborated with the CRM, analytics, and international teams to establish best practices, and he’s played a major role in increasing online revenue and offline impact.
Direct download: 071_-_Live_from_IMPACT15_Jeff_Sanders_of_Life_Fitness.mp3
Category:general -- posted at: 9:25am PDT |
Tue, 1 March 2016
In this Conversation We Cover:- What’s happened at the IMA since the IMPACT conference last September - The introduction of the IMA’s premium membership network. - The future of the IMPACT conference. - How we’ll start having sub-conferences each year. - The certified internet marketer certification. - Takeaways from past events. - The future of digital marketing and human connections. - What to expect at IMPACT 16 |
Tue, 16 February 2016
“An educated consumer is a plus” - Mike Matuz In this Conversation We Cover:- The disruption of the fitness landscape. - How fitness trainers need to think about their business. - The role of fitness professionals to their clients. - Why an educated consumer is a good thing. - How FSF utilizes gamification to keep clients engaged. - The direction that fitness is going with the revolution of functional movement.
Mike (@playmakergrp) started working as a personal trainer in several different sports clubs while attending college at Chapman University. There, as a collegiate athlete he used his sports background to create a variety of innovative training systems for his clients. After graduating, Mike received a Bachelor of Science Degree in Marketing from Chapman University along with several National accreditations in health, fitness, nutrition, and wellness.
Direct download: 069_-_Mike_Matuz_on_Fitness_Marketing_and_Digital_Disruption.mp3
Category:general -- posted at: 12:04pm PDT |
Tue, 9 February 2016
Guest:Laura Petersen (@lsp_s) is the co-founder of Student-Tutor as well as a partner here at the IMA. An entrepreneur, lifelong learner, and master teacher, Laura loves finding ways to do better with less and leverage tools and tricks for better efficiency, productivity, and fun. She helps the IMA with podcast write-ups, social media, and articles inspired by the guests.
In this Conversation We Cover:- Her experiences at IMPACT15 and her main takeaways. - The main difference between IMPACT14 and IMPACT15. - Laura’s role in producing the IMA Leader podcast. - Why you need to delegate tasks in your business. - Laura’s advice for new Internet Marketers.
Quote:“You can’t do it all yourself, delegate more, empower people more, give them wings and they’ll really impress you.” - Laura Petersen.
Direct download: 068_-_Live_from_IMPACT15_Founder_of_Student_Tutor_Laura_Petersen_1.mp3
Category:general -- posted at: 1:38pm PDT |
Tue, 2 February 2016
“A lot of people out there are talking about storytelling but they aren’t talking about authentic storytelling.” - Christoph TrappeIn this Conversation We Cover:- How authentic stories can be used to create long-term successes. - The #1 mistake companies are making on social media. - The technology and services he used to get his book out into the world. - How he repurposed his blog posts to get his book written. Guest:Christoph Trappe (@ctrappe) is an author, global keynote speaker and a top content marketing influencer. He travels around the globe to help organizations and people share their authentic stories.
Direct download: 067_-_Christoph_Trappe_on_Authentic_Storytelling_Social_Media_and_Self-Publishing.mp3
Category:general -- posted at: 2:30am PDT |
Tue, 26 January 2016
In this Conversation We Cover:- How we can get the younger generation excited and inspired by digital marketing and their own success. - The role mentors play in the early development of young teens. - Her personal experiences with inspiring others to pursue marketing. Quote:“People are first inspired by someone they consider to be a mentor somewhere between 10 and 13 years old” – Jeanniey Mullen Guest:Jeanniey Mullen (@jeannieymullen) has worked with the world’s leading entrepreneurs and intrapreneurs inside client side businesses & agencies for the past 20+ years. She’s focused on defining & growing results by creating powerful digitally-enhanced marketing programs, partnerships & distribution that strengthen brands and drive innovation.
Direct download: 066_-_Live_from_IMPACT15_Former_VP_Marketing_at_Nook_Jeanniey_Mullen.mp3
Category:general -- posted at: 2:30am PDT |
Tue, 19 January 2016
In this Conversation We Cover:- How Ytel is preparing for the transition to mobile marketing and the potential increase in inbound calls that comes with that. - What factors to consider as the weight on your infrastructure gets heavier. - Why you need to meet your client requirements and scale with them. About Our Guest:Drew Matthews is the Director of Infrastructure at Ytel. He is in charge of the security for Ytel’s Networking, Systems, and Programming avenues. About the Company:Ytel (@AskYtel) is a software communications firm with a passion to help businesses better communicate with leads, prospects, and customers. Episode Notes:In this conversation Drew and Dominick discuss the role Ytel plays in the communications industry and how they started by identifying a small opening in the industry. Drew goes on to share some of the factors he has to consider in his role as the Director of Infrastructure and the key principles he applies at Ytel to help ensure the company can meet their client’s needs. Finally, Drew shares why it is important to maximize your value to a client in order to grow with them.
Direct download: 065_-_Live_from_IMPACT15_Director_of_Infrastructure_at_Ytel_Drew_Matthews.mp3
Category:general -- posted at: 2:30am PDT |
Tue, 12 January 2016
In this Conversation We Cover:
About Our Guest: Emily Crume (@emilyquestions) is the Director of Strategy at Social Media Examiner. She is on the advisory board for Hootsuite and has been called a “Swiss Army Knife” of ideas, digital social media, and sales.
About the Company: Social Media Examiner (@smexaminer) is the world’s largest social media marketing resource on the web. Since it’s founding, Social Media Examiner has helped millions of businesses discover how to best use social media to connect with customers, drive traffic, generate awareness, and increase sales.
Episode Notes: In this conversation Emily and Dominick sit down to discuss the role she plays at Social Media Examiner and how she is helping the company educate the industry on best practices across all social platforms. Emily then goes on to share her thoughts on structuring your content strategy for success. Finally, Dominick asks Emily what her thoughts on wearable technology and the social media landscape are, her response outlines the potential path that social media could take and serves as an example of how we can all start to plan for the future.
Direct download: 064__Live_rom_IMPACT15_Director_of_Strategy_Social_Media_Examiner.mp3
Category:general -- posted at: 2:30am PDT |
Tue, 5 January 2016
Guest:Don Donovan is the founder and CEO of a predictive modeling firm and advertising agency in San Francisco known as Baker St. He founded Baker St. in 2002 and has since served more than half of the Fortune 500 to bring over $5 billion of new products and services to the market.
Company:Baker St. Solutions exists to help companies and brands build successful new product initiatives, perfect their brand positioning, and provide significant quantitative confidence to invest in their businesses.
Baker St. Advertising is an integrated advertising, brand management, and marketing investigation agency.
Quote:“The idea is to make the complex simple by using the existing attitudes and behaviors of your audience.” – Don Donovan In this Conversation We Cover:- How Baker St. created a successful campaign for the San Francisco Giants by speaking directly to the end consumer. - How to use window-pane segmentation to simplify the process of creating targeted campaigns. - The number one thing that stood out to Don during the Impact 15 conference.
Story:In this conversation Don and Dominick sit down to discuss Don’s integrated advertising and predictive modeling agency, Baker St. Solutions. Don knocks it out of the park immediately by giving us the inside scoop on how they created a successful campaign for the San Francisco Giants. He discusses a process known as “window-pane segmentation” and how it can be used to simplify the seemingly complex. Finally, he shares the results of speaking directly with the end consumer and reverse engineering a campaign based on their authentic attitudes, behaviors, and ideals. You won't want to miss this one as there is plenty to learn from the CEO of Baker St, Don Donovan.
Direct download: 063_Live_from_IMPACT15_Founder_and_CEO_of_Baker_St_Don_Donovan.mp3
Category:general -- posted at: 8:35pm PDT |