“An educated consumer is a plus” - Mike Matuz

In this Conversation We Cover:

-  The disruption of the fitness landscape.

-  How fitness trainers need to think about their business.

-  The role of fitness professionals to their clients.

-  Why an educated consumer is a good thing.

-  How FSF utilizes gamification to keep clients engaged.

-  The direction that fitness is going with the revolution of functional movement.

Mike (@playmakergrp) started working as a personal trainer in several different sports clubs while attending college at Chapman University. There, as a collegiate athlete he used his sports background to create a variety of innovative training systems for his clients. After graduating, Mike received a Bachelor of Science Degree in Marketing from Chapman University along with several National accreditations in health, fitness, nutrition, and wellness.

Guest:

Laura Petersen (@lsp_s) is the co-founder of Student-Tutor as well as a partner here at the IMA. An entrepreneur, lifelong learner, and master teacher, Laura loves finding ways to do better with less and leverage tools and tricks for better efficiency, productivity, and fun. She helps the IMA with podcast write-ups, social media, and articles inspired by the guests.

In this Conversation We Cover:

-  Her experiences at IMPACT15 and her main takeaways.

-  The main difference between IMPACT14 and IMPACT15.

-  Laura’s role in producing the IMA Leader podcast.

-  Why you need to delegate tasks in your business.

-  Laura’s advice for new Internet Marketers.

Quote:

“You can’t do it all yourself, delegate more, empower people more, give them wings and they’ll really impress you.” - Laura Petersen.

“A lot of people out there are talking about storytelling but they aren’t talking about authentic storytelling.” - Christoph Trappe

In this Conversation We Cover:

-  How authentic stories can be used to create long-term successes.

-  The #1 mistake companies are making on social media.

-  The technology and services he used to get his book out into the world.

-  How he repurposed his blog posts to get his book written.

Guest:

Christoph Trappe (@ctrappe) is an author, global keynote speaker and a top content marketing influencer. He travels around the globe to help organizations and people share their authentic stories.