We get caught up in digital but at the end of the day, TV still has over $70b in ad spend each year. - Bri Pinnow

Guest:

Bri Pinnow [@BriennaP] has over 12 years of experience in digital sales, operations, solution architecture and product management. She has worked with some of the world's largest retail, financial services, automotive, CPG, insurance brands and advertising agencies and has implemented effective cross-channel strategies that harness the power of audience data and analytics.

Company:

For over 30 years, Experian Marketing Services [@ExperianMkt] has been a global leader in data-driven marketing. Today, the Experian Marketing Suite provides over 10,000 brands with consumer insights, analytics and marketing technology to drive customer acquisition, increase customer loyalty and improve marketing return on investment.

In This Episode:

• What is Addressable TV and why is it so important?
• What Bri does as a part of the Experian marketing division
• How Experian uses the marketing suite to help marketers own the identity of their prospects and turn it into actionable strategies.
• Why it's important to meet customers where they are.
• How Experian Marketing developed their focus on addressable marketing.

Resources:

IMA Leader 018 Brian Wong: CEO of Kiip [http://imanetwork.org/018-brian-wong/]

IMA Leader Video Podcast [Bit.ly/ImaLeaderVideo]

Quote:

"You have to learn to take obstacles and adapt them into opportunities." - Lindsey Germono

In this Conversation We Cover:

• What it's like to be a military spouse and kid
• Being a military spouse and an entrepreneur.
• What a virtual office is and how Lindsey uses it to work from everywhere
• How you can start your own business
• How Lindsey became an entrepreneur
• Why she chose to launch a marketing agency
• Why working with a small company is the best
• The biggest challenge faced by 90% of military spouses
• The top 3 things military spouses can do to take advantage of their obstacles

Sign up for the webinar

http://bit.ly/imaimageswebinar

Meet the Presenters:

https://www.instagram.com/modbargains/

https://twitter.com/Curalate/

“Brands want to figure out a way to activate and engage their fans.” - Mike Russell

In this Conversation We Cover:

- Mike’s background and how he came to start Hoorah Mobile

- How Dominick and Mike were introduced

- What Hoorah Mobile does

- How the product evolved as a result of competition

- How Hoorah Mobile’s business model is unique in a crowded industry

- How Mike gains attention from big league institutions

- What’s next for Hoorah Mobile

Story:

In this conversation Mike and Dominick sit down to discuss the history of Hoorah Mobile and how Mike is changing the world of sports marketing. Mike shares his own story and then dives into what he’s trying to accomplish with Hoorah Mobile in an industry that doesn’t move very quickly. Finally, Mike leaves us with some golden nuggets on how he runs his company and the role that competition and obstacles play in his company’s growth.

In this Conversation We Cover:

- How Life Fitness deals with being a Global company

- How to change the marketing message of our company to localize it in specific areas.

- Why it’s important to keep your message consistent across all social channels.

- How Life Fitnss ensues that their messaging never gets annoying

- How playing college football can relate to marketing

Quote:

“Football is a technique game, sometimes it takes extra effort to get it right but once you do everything is easier. It’s the same for marketing” - Jeff Sanders

Jeff Sanders (@JSAND4MAYOR) is the Digital Marketing Manager at Life Fitness. He manages the digital web marketing strategy for the global Life Fitness brand. Since joining the Life Fitness team back in October of 2014, Jeff has defined the roadmap for the web portfolio including 20 international markets. He’s collaborated with the CRM, analytics, and international teams to establish best practices, and he’s played a major role in increasing online revenue and offline impact.

In this Conversation We Cover:

- What’s happened at the IMA since the IMPACT conference last September

- The introduction of the IMA’s premium membership network.

- The future of the IMPACT conference.

- How we’ll start having sub-conferences each year.

- The certified internet marketer certification.

- Takeaways from past events.

- The future of digital marketing and human connections.

- What to expect at IMPACT 16