Tue, 26 April 2016
“How many of your followers should be considered leads?” - Aseem Badshah In This Episode:
Guest: Aseem Badshah (@aseemb) is the founder and CEO at Socedo. He spends his time working on products to help brands leverage new media to build relationships with their target audience. |
Tue, 19 April 2016
“The internet has changed from a content consumption platform to a content creation platform.” - Aseem Badshah
In This Episode:
Guest: Aseem Badshah (@aseemb) is the founder and CEO at Socedo. He spends his time working on products to help brands leverage new media to build relationships with their target audience.
Company: Socedo (@socedoapp) helps B2B marketers fill their funnel with automated social media lead generation. Our web solution makes it easy to find a target audience on social networks then engage them at scale while syncing directly with marketing automation and CRM systems.
Direct download: 077_-_How_to_Drive_Qualified_Leads_Using_Social_Media_with_Aseem_Badshah_pt_1.mp3
Category:general -- posted at: 6:00am PDT |
Wed, 13 April 2016
Quote: “The CMO has quickly become a general manager.” - Kevin Bobowski Guest: Kevin Bobowski (@bobowski) is the Chief Marketing Officer at Act-On Software. Having followed a very non-traditional journey to the CMO role, Kevin prides himself on his ability to understand and operate effectively within all areas of his team. Company: Act-On (@actonsoftware) provides a cloud-based integrated marketing automation platform that enables businesses to effectively acquire customers, build loyalty and expand their relationships with these customers. In This Episode:
Resources: A Marketing Automation Quick Start Guide: Learn to Accelerate Your Investment. |
Tue, 5 April 2016
“At the end of the day, TV is still king.” - Brienna Pinnow Guest: Brienna Pinnow @BriennaP has over 12 years of experience in digital sales, operations, solution architecture and product management. She has worked with some of the world's largest retail, financial services, automotive, CPG, insurance brands and advertising agencies and has implemented effective cross-channel strategies that harness the power of audience data and analytics. Company: For over 30 years, Experian Marketing Services @ExperianMkt has been a global leader in data-driven marketing. Today, the Experian Marketing Suite provides over 10,000 brands with consumer insights, analytics and marketing technology to drive customer acquisition, increase customer loyalty and improve marketing return on investment. In This Episode:
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