IMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email

Categories

general

Archives

2016
November
October
September
July
June
May
April
March
February
January

2015
December
November
October
September
August
July
June
May
April
March
February
January

2014
December
November
October
September

September 2014
S M T W T F S
     
  1 2 3 4 5 6
7 8 9 10 11 12 13
14 15 16 17 18 19 20
21 22 23 24 25 26 27
28 29 30

Syndication

IMA Member Justin Klein shares great information for marketers who need help with things they don't enjoy doing - namely, finance.  He helps non-financial masterminds make smart financial decisions AND – here’s the important part – offload the risks that come with owning your own business or being a member of senior leadership.  If you own your own agency, are a senior leader in a company or one day want to own your own firm, listen up.  Justin can teach you where to look for help on a highly regulated and rapidly changing section of your business so you can focus on the areas in which you can have the most impact.

Direct download: 007_Justin_Klein.mp3
Category:general -- posted at: 6:00pm PDT

Michael Lummus leads Digital Marketing strategy for Teradata. Teradata is a giant in the field of marketing optimization. The company works with 10,000 professionals across 43 countries helping organizations collect, integrate, and analyze all of their data so they can know more about their customers and do more of what’s really important. Teradata’s marketing and analytic applications—available on premise or in the cloud – leverage data to improve marketing effectiveness, determine profitability, and forecast demand.

Direct download: 006_MichaelLummus.mp3
Category:general -- posted at: 11:33am PDT

Latest updates from the morning of Day 1 of Impact14.  Impact is the digital marketing conference of the year.

Direct download: 092414.mp3
Category:general -- posted at: 9:15am PDT

Internet Marketing Association members get the latest updates on Impact14 – the IMA annual digital marketing conference going on this week in fantastic Las Vegas!  We’ll give you a brief update on Apple’s latest product launch and introduce you to Justin Klein.  Justin’s an IMA member whose firm helps marketing professionals save themselves from the liability of managing the agency’s 401k.

Direct download: 092214.mp3
Category:general -- posted at: 9:30pm PDT

Three minute update about upcoming webinar with Justin Klein of KPP Financial and the pending Impact14 conference in Vegas.  The conference kicks off Wednesday evening at High Roller at the LinQ hotel.  The High Roller is the world’s largest observation wheel.  It has 28 glass enclosed cabins holding 40 people each and offers spectacular views of the Vegas strip.  Welcome remarks by non other than Brian Wong the co-founder and CEO of Kiip who graced the cover of Entrepreneur magazine this month.  Frank Holland CVP of Advertising at Microsoft, Kevin Akeroyd, GM and SVP of Oracle Marketing Cloud, Rob Friedman, Chairman of Auction.com are just a few of the mainstage speakers.  And then there are the breakout sessions.  Social, Mobile/Content, Data & Analytics and Marketing Re-imagined.Learn more about both at imanetwork.org.

Direct download: IMA_Today_17Sept14.mp3
Category:general -- posted at: 9:45pm PDT

Tim McMullen is a past president of the American Advertising Federation of Nashville. He speaks nationally on the two topics he knows best, company culture and integrated marketing. Tim is founder and CEO of redpepperredpepper. redpepper is an ad agency by day and invention lab by night. The company helps clients understand and capitalize on the convergence of technology and marketing and the tools companies now have to better engage with their audience. redpepper has offices in Atlanta and Nashville.

Direct download: 004_TimMcMullenFInalMP3.mp3
Category:general -- posted at: 7:05pm PDT

Sebastian Jespersen is a digital media guru and evangelist. Sebastian was named Agency Innovator of 2012 by the Internationalist. Sebastian is founder of Vertic, where he, serves clients including HP, ECO, Vestas and Microsoft. Vertic is a strategic digital agency focusing on strategy, storytelling, creativity and interactive design. With offices in New York, Copenhagen, Seattle and Singapore, Vertic helps clients develop an interdisciplinary approach to brand building.

Direct download: 003_VerticFinalMP3.mp3
Category:general -- posted at: 7:01pm PDT

Christoph Trappe is a master story teller. His background as a journalist gives him a robust foundation upon which to adapt storytelling techniques to modern marketing strategies. He has applied his storytelling skills to support marketing and community building efforts across industries like finance and healthcare in both non-profits and for-profit companies.

Direct download: 005_Christoph_Trappe.mp3
Category:general -- posted at: 2:44pm PDT

Rob Salkowitz is a writer, speaker and consultant specializing in the future of marketing and creative industries in the digital media era.  He's co-founder of MediaPlant where he is Director of Strategy and Content. MediaPlant's clients include Microsoft, The Walk Disney Company, Ford Motors and HP. Rob has written five books and his work has appeared in The New York Times, Forbes and BusinessWeek.  Rob serves on the faculty of the University of Washington.

Direct download: 002_MediaPlantFinalMP3.mp3
Category:general -- posted at: 1:16pm PDT

Sinan Kanatsiz has effectively made his mark as an outstanding entrepreneur. In 1998, while studying for a master’s degree at Chapman University, he followed his entrepreneurial spirit and formed his first company, KCOMM, a Public Relations and Internet marketing agency. The company quickly evolved into a full-service marketing, government affairs and event marketing firm known for its Internet expertise and results-oriented approach. In less than ten years, Sinan grew the firm to several million dollars in revenue, opening business centers in Dallas, New York, Dubai, Istanbul, Montreal, London, Argentina and Delhi.

Direct download: Sinan_Final.mp3
Category:general -- posted at: 1:14pm PDT

Welcome to the official podcast series of the Internet Marketing Association.  The IMA is a million member professional organization established in 2001.  Membership is free and spans professionals in fields like sales, marketing, business ownership, programming and creative development.  The IMA mission is to provide a knowledge-sharing platform where proven Internet marketing strategies are demonstrated and shared in an effort to increase each member’s value to their organization.  Join us as discuss the rapidly changing and exciting areana of modern marketing through conversations with leaders at companies like Adobe, Microsoft, Facebook and with marketing practitioners from across the globe.

Direct download: Episode_000.mp3
Category:general -- posted at: 1:12pm PDT

1