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Syndication

Brian Wong tops Forbes’ List of 30 Under 30 in Advertising. At 23, he’s the co-founder and CEO of Kiip a company providing marketers with opportunities to delight potential customers rather than assault them with ads. Brian and I spent time together at the end of a long week in which he oversaw a hackathon to integrate Kiip technology into the latest wearable. Brian is the bleeding edge of our industry and he shared his history, his advice to entrepreneurs and issued a bold challenge to digital marketers.

Direct download: 018_Brian_Wong_CEO_of_Kiip.mp3
Category:general -- posted at: 9:07pm PDT

It’s all about the data. That statement is a rallying cry for modern marketing and we’re lucky to have Radius cofounder and CEO Darian Shirazi join us again to offer insights into using drive to drive decisions and have an immediate impact on your resource allocation and your sales. Radius is a software company that believes that a marketers shouldn’t have to have a Master’s in computer science to get the most from the information housed in their CRM. We spoke about Darian’s background, including his time at Facebook during episode 15 and today he delivers a presentation entitled The Quantified Marketer.

Direct download: 017_The_Quantified_Marketer_with_Darian_Shirazi_CEO_of_Radius.mp3
Category:general -- posted at: 9:31pm PDT

Our first show with Marketing Job Postings! The IMA is busy building our Career Opportunity Exchange a selection of which will be covered in our podcast each week. Holly Miller shares how she got so good at building her Twitter followers by attending conferences.

Direct download: 016_IMA_Today_Holly_Miller.mp3
Category:general -- posted at: 6:11pm PDT

At 17, Darian Shirazi was the first intern hired by Mark Zuckerberg during the earliest days of Facebook. Since leaving Facebook, Darian cofounded and is now the CEO of Radius. There are 12 million American companies on Facebook yet only 15% of companies are using information from social media to drive sales. Join us as Darian explains how businesses can use data to improve sales and his thoughts on the future of Facebook.

Direct download: 015_IMA_Today_Darian_Shirazi_CEO_of_RadiusB.mp3
Category:general -- posted at: 2:34pm PDT

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