IMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email







January 2015
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Doug Gaylor the President of Crexendo Cloud Communications comes to us from the Oracle Marketing Cloud Booth at Impact15 where he participated in a panel discussion on the future of telecommunications. Hear how the rise of mobile marketing makes your telecommunications infrastructure more important than ever.

Direct download: 062_Live_from_IMPACT15_Crexendo_President_Doug_Gaylor.mp3
Category:general -- posted at: 4:08pm PST

As an IMA Board Member and the former Global Sr. Director of Marketing for the Oracle Applications Cloud, David Krauss is a marketer’s marketer. His stewardship of Oracle’s suite of over 600 cloud applications puts his thumb on the pulse of the synergies between data and marketing.


David explains what companies and marketers need to do to stay relevant amid quickly shifting technology. David offers insight into the internet-of-things and how companies can leverage the continued growth of data for competitive advantage.

Direct download: 061_Live_from_IMPACT15_IMA_Board_Member_David_Krauss.mp3
Category:general -- posted at: 11:13pm PST

John Piccone, Chief Strategy Officer of Simulmedia, explains how television is an underutilized medium. Is television at the tip of the iceberg of a massive disruption because of big data, digital media and internet marketing? John thinks so and he tells us why.

Direct download: 060_Live_from_IMPACT15_Simulmedia_CSO_John_Piccone.mp3
Category:general -- posted at: 7:54pm PST

If Boomtrain was a car company, they’d build spaceships. This machine learning company is on the cutting edge of predictive analytics and big data. I had the pleasure of interviewing co-founder and CEO Nick Edwards at the Oracle Marketing Cloud booth at IMPACT15.

Direct download: 059_Live_from_IMPACT15_Boomtrain_CEO_Nick_Edwards.mp3
Category:general -- posted at: 7:37pm PST

Our very special guest today is Heather Dubrow a star of the Real Housewives of Orange County, Botched and her own podcast called, Heather Dubrow’s World. Heather talks about what it takes to be successful as a celebrity, entrepreneur, wife and mother.

Direct download: 058_Heather_Dubrows_World.mp3
Category:general -- posted at: 7:33pm PST

John Stix is the President and co-founder of Fibernetics, one of the largest telecommunications companies in Canada. John overcame two devastating setbacks in his career. In this week’s episode, John shares those failures and how they spurred him to recognize the importance of company culture.

The IMA was proud to name Christoph Trappe as Internet Marketer of the Year at our IMPACT15 conference in September. Christoph is the Chairman of the IMA Midwest group, the power behind and Director of Content Marketing at MedTouch.

Christoph tells us how he has grown his followers into the tens of thousands and some fun stories about how social media integrates into corporate America.

Direct download: 055_Live_from_IMPACT15_IMA_Midwest_Chairman_Christoph_Trappe.mp3
Category:general -- posted at: 9:27pm PST

The first of our series of more than a dozen interviews done from the Oracle booth at IMPACT15 in Las Vegas starts with IMA founder Sinan Kanatsiz who gets hijacked by evite CEO Victor Cho. Great conversation about the conference, modern marketing and the impact having all of us on one network will have on the human race.

The Internet Marketing Association has recently completed a special report on the State of Visual Commerce on behalf of Curalate. This special report details valuable insights marketers and business leaders can use to maximize the return on investment seen from visual commerce.

Curalate CMO Matthew Langie shares some of the key points from the report and explains how businesses can maximize their investment in images by tying pictures directly to sales channels.

New to the IMA or the IMA Leader show? Start your journey here.

Direct download: 051_Start_Here.mp3
Category:general -- posted at: 12:00am PST

Steven Clough combined his degrees in business and psychology to form AVO. Not just a run of the mill marketing agency, AVO focuses on behavioral economics to help companies redefine their business and marketing strategies. In this intellectual conversation, Steven explains neuromarketing and how you can use it to help improve your marketing plans.

If you are heading to the IMPACT15 conference in Las Vegas this week, be sure to listen to this episode of IMA Leader ASAP.

Direct download: 049_Your_Guide_to_IMPACT15.mp3
Category:general -- posted at: 10:25am PST

Ninety-nine percent of us are reliant on the other one percent. This isn’t a financial diatribe. Only one percent of the population can generate the code needed to materialize substance on a blank web page. The rest of us either have to ask very nicely, or pay the one percent, for their services or use a digital publishing tool. I had the pleasure of talking to Craig Fitzpatrick, the founder and CEO of PageCloud. It is the sexiest and easiest digital publishing platform I’ve seen.

Not too long ago, we thought the age of inbound calls was dead. No one wanted your telephone number. They wanted your website so they could buy online instead of talk to a person. Today, inbound sales call trends are doubling. With people browsing via mobile it’s never been easier to press a button and be connected to a live person. Irv Shapiro, CEO of DialogTech shares more insights into how you can help convert someone from website browser to caller to buyer.

Direct download: 047_Marketing_Automation_by_Phone_with_DialogTech_CEO_Irv_Shapiro.mp3
Category:general -- posted at: 9:00am PST

Jeff Marcoux is back on the show helping us understand an oft used term in our industry today – the Marketing Cloud. What is it? How will it help by business? What should I look for if I decide to buy a cloud service? Jeff covers those topics and offers some personal assistance to IMA members.

Articles in Forbes, Entrepreneur, The Wall Street Journal, The New York Times, USA Today and countless webpages have touted 2015 as the year of the podcast. Many say the resurgence of a platform that has been around for more than a decade will only intensify as Apple, Google and car manufactures continue to integrate the internet into new vehicles. Former Marine Timothy Lawson has produced more than a half dozen podcasts over the last three years. Today, he shares is insights into driving attention to businesses and social issues like veteran suicide.

As the founding CEO of Eloqua – which is now part of the Oracle Marketing CloudMark Organ has been developing tools related to #modern #marketing for decades. Mark shares his experiences with Eloqua and his most recent company, Influitive. Mark’s opinions on the future of our industry can’t be missed.

Lauren Burgoyne has had a career as an on camera broadcast journalist. She’s also the founder of the Greater Purpose Project – a nonprofit focused on telling the stories of great people in our communities. Today she shares her insights as an IMA member focused on using celebrity to help amplify stories important to her and her organization.

IMA Founder and Chairman Sinan Kanatsiz joins us to talk about the history of the IMA and the upcoming Impact15 conference in Las Vegas.

Direct download: 042_IMA_Founder_and_Chairman_Sinan_Kanatsiz_on_the_IMA_and_Impact15.mp3
Category:general -- posted at: 2:22pm PST

Oli Gardner was delivering pizzas and completely broke when he and a group of friends founded Unbounce. The company uses marketing tools to sell marketing tools to markers and Oli is at the center of that operation. Learn more about Oli’s personal path to success and how Unbounce can help you increase conversion rates.

Oracle Marketing Cloud Sr. Director of Corporate Marketing Nick Bell presents For Love or Money – a study of the two distinct sets of goals placed on Chief Marketing Officers. Mr. Bell uses his personal experiences to describe the dilemma and offer strategies for CMOs to be in two places at once.

We continue our conversation with the leaders of the Oracle Marketing Cloud with Nick Bell the Sr. Director of Corporate Marketing. We’re going to examine Nick’s role in this show and, in our next, Nick will be delivering his “For Love or Money” presentation about how CMOs deal with having two masters.

Pat Boulard is co-founder and managing partner of Axellium where his experience with IT, Operations and Data Analysis helps companies increase productivity and performance. Pat is also Chief Operating Officer and Head of the Research Lab at the Internet Marketing Association. He has his thumb on the pulse of trends and signals within marketing and modern business.

Mr. David May, Director of Web and Interactive Marketing at Chapman University, shares three key items to take into consideration when updating your website. Mr. May also offers some unique insights into team structure that can result in more effective communication with your audience.

We spend a lot of time on IMA Leader talking about modern marketing but after more than half a century, Television has dominated the advertising landscape – especially for brands seeking national exposure. The unique thing about TV is that is both transcends and capitalizes on internet marketing techniques. Few people are better positioned to talk about entertainment marketing than Claudio Ludovisi. As Senior Vice President of Operational Strategy for Marketing and Digital at NBC Entertainment, Claudio has an extensive career leading initiatives across all aspects of entertainment marketing.

034 Diane Senffner CEO of Cine Learning on Education Marketing

Marketers often fail to learn from educators. Educators fail to learn from marketers. In many ways, these two disparate trades are inexorably mixed. Learn about one of the points of intersection with our guest, Cine Learning CEO, Diane Senffner.

Direct download: 034_Diane_Senffner_CEO_of_Cine_Learning_on_Education_Marketing.mp3
Category:general -- posted at: 11:00pm PST

This week, our attention turns to the tools business leaders and marketers need to be successful. My guest is Laura Petersen an IMA member, small business owner and someone who plays a critical role here at IMA Leader.

Victor, CEO of evite, returns to our discussion of connected business models. In this episode, Victor dives deep to share how viewing businesses in outdated terms like B2B and B2C can be misleading. He uses his experience at evite to show a new framework for business evaluation that can uncover new opportunities.

Direct download: 032_Victor_Cho_CEO_of_evite_on_Connected_Business_Models_Part_2.mp3
Category:general -- posted at: 10:30pm PST

Victor started a consulting firm while a student that built software for his school. Now he’s coming up on his one year anniversary as CEO of evite. Hear how he looks at businesses today much differently than the traditional B2B and B2C framework.

Direct download: 031_Victor_Cho_CEO_of_evite_on_Connected_Business_Models_Part_1.mp3
Category:general -- posted at: 10:00pm PST

Rand Fishkin has journeyed from founder to CEO and now is a happy individual contributor of one of the fastest growing internet marketing related companies in the last five years. He shares his thoughts on learning from failures and knowing when to hand over the reigns.

Direct download: 030_Rand_Fishkin_on_Finding_Success_in_Failure.mp3
Category:general -- posted at: 9:30pm PST

Alexander Gray, Chairman of IMA Canada, shares his entrepreneurial journey from owning a martial arts studio to founding and running Skylight Global, a multinational real estate investment and internet marketing firm.

Oracle and The CMO Club recently published an incredible guide for Marketers. We have the co-author and one of the major contributors with us today offering advice on the important relationship between the CTO and CMO.

Direct download: 028_The_CMO_Solution_Guide_with_Julie_Lyle_and_Steve_Olenski.mp3
Category:general -- posted at: 7:00pm PST

Jeff Marcoux is the CMO-Lead at Microsoft. He’s also Chairman of the Northwest IMA. He shares his insights into achieving the ultimate customer experience. We also share with you the latest job openings for career minded professionals in our Career Opportunity Exchange.

Christoph Trappe was one of Content Marketing World’s most influential marketers last year. Today he shares expert advice on using Twitter to grow and engage your audience. Dylan Jorgensen share’s what he’s doing to help realize Tony Hsieh’s vision of revitalizing downtown Las Vegas.

Direct download: 026_Christophe_Trappes_Top_Twitter_Strategies.mp3
Category:general -- posted at: 9:00pm PST

David Rich, the Sr. Vice President of Client Services at George P. Johnson Experience Marketing revisits us to share insights into the societal evolution and its impact on marketers. Learn what to watch for, what to believe and what to keep your eye one.

Frank Luntz is a listener. For years he has listened to people offer feedback about some of the biggest political topics of our day. He has been instrumental in framing conversations using terms like death tax and climate change that he is credited with coining. Luntz is a communicator’s communicator and his experience and insights can offer modern marketers lessons in how to successfully engage with an audience and position a product.

Direct download: 024_Social_Media_has_its_Place_with_Frank_Luntz.mp3
Category:general -- posted at: 7:02pm PST

George P Johnson Experience Marketing recently celebrated 100 years in business. The company’s founder and namesake started one of the first modern event marketing companies by helping Henry Ford drive traffic to the first auto shows. In this episode, GPJ Sr. VP of Client Services David Rich shares and incredible story of how he went from crooked gambling to modern marketer. We also share a Director of Online Marketing Strategy job recently posted by an IMA partner organization.

Andrea Ward is the Vice President of Marketing at Oracle Marketing Cloud. Andrea's insights help marketing professionals know what to emulate and what to avoid in this rapidly changing industry. In addition to discussing her distinguished career, Andrea talks about the skills that make a sucessful marketer today compared to a successful marketer a decade ago.

Direct download: 022_Not_for_the_Faint_of_Heart_with_Andrea_Ward.mp3
Category:general -- posted at: 11:54am PST

Keep hearing about the need to make your organization “customer centered”? Is all the talk about being a “modern marketer” a little confusing and frustrating? Learn what each of those terms mean and get suggestions from IMA Board Member and Microsoft CMO Lead Jeff Marcoux.

Direct download: 021_Modern_Marketing_and_Customer_Centric_Defined_with_Jeff_Marcoux.mp3
Category:general -- posted at: 8:41pm PST