Sun, 30 August 2015
As the founding CEO of Eloqua – which is now part of the Oracle Marketing Cloud – Mark Organ has been developing tools related to #modern #marketing for decades. Mark shares his experiences with Eloqua and his most recent company, Influitive. Mark’s opinions on the future of our industry can’t be missed.
Direct download: 044_Mark_Organ_Founding_CEO_Of_Eloqua_and_Founder_of_Influitive_on_Advocacy_Marketing.mp3
Category:general -- posted at: 2:24pm PDT |
Sun, 23 August 2015
Lauren Burgoyne has had a career as an on camera broadcast journalist. She’s also the founder of the Greater Purpose Project – a nonprofit focused on telling the stories of great people in our communities. Today she shares her insights as an IMA member focused on using celebrity to help amplify stories important to her and her organization.
Direct download: 043_Greater_Purpose_Project_Founder_Lauren_Burgoyne_on_Authentic_Storytelling.mp3
Category:general -- posted at: 2:00pm PDT |
Sun, 16 August 2015
IMA Founder and Chairman Sinan Kanatsiz joins us to talk about the history of the IMA and the upcoming Impact15 conference in Las Vegas.
Direct download: 042_IMA_Founder_and_Chairman_Sinan_Kanatsiz_on_the_IMA_and_Impact15.mp3
Category:general -- posted at: 2:22pm PDT |
Sun, 9 August 2015
Oli Gardner was delivering pizzas and completely broke when he and a group of friends founded Unbounce. The company uses marketing tools to sell marketing tools to markers and Oli is at the center of that operation. Learn more about Oli’s personal path to success and how Unbounce can help you increase conversion rates.
Direct download: 041_Oli_Gardner_Co-Founder_of_Unbounce_on_Why_IT_Doesnt_Really_Care_About_Marketing_Tasks.mp3
Category:general -- posted at: 9:00am PDT |
Sun, 2 August 2015
040: For Love or Money - Oracle Marketing Cloud Sr. Director of Corporate Marketing Nick Bell on CMOs Serving Two Masters
Oracle Marketing Cloud Sr. Director of Corporate Marketing Nick Bell presents For Love or Money – a study of the two distinct sets of goals placed on Chief Marketing Officers. Mr. Bell uses his personal experiences to describe the dilemma and offer strategies for CMOs to be in two places at once.
Direct download: 040_For_Love_or_Money_-_Oracle_Marketing_Cloud_Sr._Director_of_Corporate_Marketing_Nick_Bell_on_CMOs_Serving_Two_Masters.mp3
Category:general -- posted at: 9:00am PDT |