In this Conversation We Cover:

-  How we can get the younger generation excited and inspired by digital marketing and their own success.

-  The role mentors play in the early development of young teens.

-  Her personal experiences with inspiring others to pursue marketing.

Quote:

“People are first inspired by someone they consider to be a mentor somewhere between 10 and 13 years old” – Jeanniey Mullen

Guest:

Jeanniey Mullen (@jeannieymullen) has worked with the world’s leading entrepreneurs and intrapreneurs inside client side businesses & agencies for the past 20+ years. She’s focused on defining & growing results by creating powerful digitally-enhanced marketing programs, partnerships & distribution that strengthen brands and drive innovation.

In this Conversation We Cover:

-  How Ytel is preparing for the transition to mobile marketing and the potential increase in inbound calls that comes with that.

-  What factors to consider as the weight on your infrastructure gets heavier.

-  Why you need to meet your client requirements and scale with them.

About Our Guest:

Drew Matthews is the Director of Infrastructure at Ytel. He is in charge of the security for Ytel’s Networking, Systems, and Programming avenues.

About the Company:

Ytel (@AskYtel) is a software communications firm with a passion to help businesses better communicate with leads, prospects, and customers.

Episode Notes:

In this conversation Drew and Dominick discuss the role Ytel plays in the communications industry and how they started by identifying a small opening in the industry. Drew goes on to share some of the factors he has to consider in his role as the Director of Infrastructure and the key principles he applies at Ytel to help ensure the company can meet their client’s needs. Finally, Drew shares why it is important to maximize your value to a client in order to grow with them.

In this Conversation We Cover:

• How Social Media Examiner is helping individuals and business owners connect with their customers on social media.

• Ideas on structuring your content strategy in order to educate your industry and drive interest back to your business.

• The impact wearables could potentially have on the social media marketing landscape.

About Our Guest:

Emily Crume (@emilyquestions) is the Director of Strategy at Social Media Examiner. She is on the advisory board for Hootsuite and has been called a “Swiss Army Knife” of ideas, digital social media, and sales.

About the Company:

Social Media Examiner (@smexaminer) is the world’s largest social media marketing resource on the web. Since it’s founding, Social Media Examiner has helped millions of businesses discover how to best use social media to connect with customers, drive traffic, generate awareness, and increase sales.

Episode Notes:

In this conversation Emily and Dominick sit down to discuss the role she plays at Social Media Examiner and how she is helping the company educate the industry on best practices across all social platforms. Emily then goes on to share her thoughts on structuring your content strategy for success. Finally, Dominick asks Emily what her thoughts on wearable technology and the social media landscape are, her response outlines the potential path that social media could take and serves as an example of how we can all start to plan for the future.

Guest:

Don Donovan is the founder and CEO of a predictive modeling firm and advertising agency in San Francisco known as Baker St. He founded Baker St. in 2002 and has since served more than half of the Fortune 500 to bring over $5 billion of new products and services to the market.

Company:

Baker St. Solutions exists to help companies and brands build successful new product initiatives, perfect their brand positioning, and provide significant quantitative confidence to invest in their businesses.

Baker St. Advertising is an integrated advertising, brand management, and marketing investigation agency.

Quote:

“The idea is to make the complex simple by using the existing attitudes and behaviors of your audience.” – Don Donovan

In this Conversation We Cover:

-      How Baker St. created a successful campaign for the San Francisco Giants by speaking directly to the end consumer.

-      How to use window-pane segmentation to simplify the process of creating targeted campaigns.

-      The number one thing that stood out to Don during the Impact 15 conference.

Story:

In this conversation Don and Dominick sit down to discuss Don’s integrated advertising and predictive modeling agency, Baker St. Solutions. Don knocks it out of the park immediately by giving us the inside scoop on how they created a successful campaign for the San Francisco Giants. He discusses a process known as “window-pane segmentation” and how it can be used to simplify the seemingly complex. Finally, he shares the results of speaking directly with the end consumer and reverse engineering a campaign based on their authentic attitudes, behaviors, and ideals. You won't want to miss this one as there is plenty to learn from the CEO of Baker St, Don Donovan.