Watch the presentation:

http://bit.ly/imaleadervideo

In This Episode:

• How Penguin Pick-Up was created to solve the logistical problems around online ordering.
• How Egil created Penguin Fresh and disrupted the traditional grocery experience.
• Why it’s important to understand what’s going on in the marketplace.
• The most important questions you need to ask before moving forward on an idea.
• How optimizing for convenience improved Penguin Pick-Up’s stickiness.

Quote:

“If you have a good idea but it doesn’t solve anyone’s problem, it’s not a good idea.” - Egil Moller Nielsen

In This Episode:

• Why supply chain and logistics is a great first job to get a “global” experience of the world.
• What it was like working at LEGO during its turnaround period.
• Why he was hesitant to accept another job in the toy industry.
• How SmartCentres developed the idea for Penguin pickup and Penguin Fresh.
• How paying attention to the direction the world is going can lead to great ideas.

Quote:

Our job was to figure out how we could free up some cash in the short term in order to make longer term decisions.

In This Episode:

• How Jeff used the school of hard knocks to carve out his space at Life Fitness.
• How LifeFitness is using technology and language partners to efficiently manage an international presence.
• The convergence between marketing technology and marketing psychology.
• An inside look at Life Fitness’ transformation of their marketing strategy.
• How Jeff Sanders developed the moniker “JSand for Mayor”.

Quote:

“Really what we are trying to do is create an impact across the globe.” - Jeff Sanders