Tue, 30 June 2015
We spend a lot of time on IMA Leader talking about modern marketing but after more than half a century, Television has dominated the advertising landscape – especially for brands seeking national exposure. The unique thing about TV is that is both transcends and capitalizes on internet marketing techniques. Few people are better positioned to talk about entertainment marketing than Claudio Ludovisi. As Senior Vice President of Operational Strategy for Marketing and Digital at NBC Entertainment, Claudio has an extensive career leading initiatives across all aspects of entertainment marketing.
Direct download: 035_Entertainment_Marketing_with_Claudio_Ludovisi_Sr._VP_NBC_Entertainment.mp3
Category:general -- posted at: 8:14am PDT
Sun, 28 June 2015
Marketers often fail to learn from educators. Educators fail to learn from marketers. In many ways, these two disparate trades are inexorably mixed. Learn about one of the points of intersection with our guest, Cine Learning CEO, Diane Senffner.
Direct download: 034_Diane_Senffner_CEO_of_Cine_Learning_on_Education_Marketing.mp3
Category:general -- posted at: 11:00pm PDT
Sun, 21 June 2015
This week, our attention turns to the tools business leaders and marketers need to be successful. My guest is Laura Petersen an IMA member, small business owner and someone who plays a critical role here at IMA Leader.
Direct download: 033_Laura_Petersen_Founder_of_Student_Tutor_on_Marketing_Processes_and_Tools_for_Success.mp3
Category:general -- posted at: 10:20pm PDT
Sun, 14 June 2015
Victor, CEO of evite, returns to our discussion of connected business models. In this episode, Victor dives deep to share how viewing businesses in outdated terms like B2B and B2C can be misleading. He uses his experience at evite to show a new framework for business evaluation that can uncover new opportunities.
Direct download: 032_Victor_Cho_CEO_of_evite_on_Connected_Business_Models_Part_2.mp3
Category:general -- posted at: 10:30pm PDT
Sun, 7 June 2015
Victor started a consulting firm while a student that built software for his school. Now he’s coming up on his one year anniversary as CEO of evite. Hear how he looks at businesses today much differently than the traditional B2B and B2C framework.
Direct download: 031_Victor_Cho_CEO_of_evite_on_Connected_Business_Models_Part_1.mp3
Category:general -- posted at: 10:00pm PDT