Sun, 26 July 2015
039: Oracle Marketing Cloud Sr. Director of Corporate Marketing Nick Bell on CMOs Serving Two Masters
We continue our conversation with the leaders of the Oracle Marketing Cloud with Nick Bell the Sr. Director of Corporate Marketing. We’re going to examine Nick’s role in this show and, in our next, Nick will be delivering his “For Love or Money” presentation about how CMOs deal with having two masters.
Direct download: 039_Oracle_Marketing_Cloud_Sr._Director_of_Corporate_Marketing_Nick_Bell_on_CMOs_Serving_Two_Masters.mp3
Category:general -- posted at: 12:00pm PDT
Sun, 19 July 2015
038: Pat Boulard – IMA COO, Research Head and Axellium Co-Founder – on the intersection of IT and Marketing and the importance of Data Driven decision making
Pat Boulard is co-founder and managing partner of Axellium where his experience with IT, Operations and Data Analysis helps companies increase productivity and performance. Pat is also Chief Operating Officer and Head of the Research Lab at the Internet Marketing Association. He has his thumb on the pulse of trends and signals within marketing and modern business.
Direct download: 038_Pat_Boulard__IMA_COO_Research_Head_and_Axellium_Co-Founder__on_the_intersection_of_IT_and_Marketing_and_the_importance_of_Data_Driven_decision_making.mp3
Category:general -- posted at: 10:48am PDT
Sun, 5 July 2015
036: David May, Director of Web and Interactive Marketing at Chapman University on Website Change Best Practices
Mr. David May, Director of Web and Interactive Marketing at Chapman University, shares three key items to take into consideration when updating your website. Mr. May also offers some unique insights into team structure that can result in more effective communication with your audience.
Direct download: 036_David_May_Director_of_Web_and_Interactive_Marketing_at_Chapman_University_on_Website_Change_Best_Practices.mp3
Category:general -- posted at: 10:00pm PDT