The Internet Marketing Association has recently completed a special report on the State of Visual Commerce on behalf of Curalate. This special report details valuable insights marketers and business leaders can use to maximize the return on investment seen from visual commerce.

Curalate CMO Matthew Langie shares some of the key points from the report and explains how businesses can maximize their investment in images by tying pictures directly to sales channels.

New to the IMA or the IMA Leader show? Start your journey here.

Steven Clough combined his degrees in business and psychology to form AVO. Not just a run of the mill marketing agency, AVO focuses on behavioral economics to help companies redefine their business and marketing strategies. In this intellectual conversation, Steven explains neuromarketing and how you can use it to help improve your marketing plans.

If you are heading to the IMPACT15 conference in Las Vegas this week, be sure to listen to this episode of IMA Leader ASAP.

Ninety-nine percent of us are reliant on the other one percent. This isn’t a financial diatribe. Only one percent of the population can generate the code needed to materialize substance on a blank web page. The rest of us either have to ask very nicely, or pay the one percent, for their services or use a digital publishing tool. I had the pleasure of talking to Craig Fitzpatrick, the founder and CEO of PageCloud. It is the sexiest and easiest digital publishing platform I’ve seen.

Not too long ago, we thought the age of inbound calls was dead. No one wanted your telephone number. They wanted your website so they could buy online instead of talk to a person. Today, inbound sales call trends are doubling. With people browsing via mobile it’s never been easier to press a button and be connected to a live person. Irv Shapiro, CEO of DialogTech shares more insights into how you can help convert someone from website browser to caller to buyer.

Jeff Marcoux is back on the show helping us understand an oft used term in our industry today – the Marketing Cloud. What is it? How will it help by business? What should I look for if I decide to buy a cloud service? Jeff covers those topics and offers some personal assistance to IMA members.

Articles in Forbes, Entrepreneur, The Wall Street Journal, The New York Times, USA Today and countless webpages have touted 2015 as the year of the podcast. Many say the resurgence of a platform that has been around for more than a decade will only intensify as Apple, Google and car manufactures continue to integrate the internet into new vehicles. Former Marine Timothy Lawson has produced more than a half dozen podcasts over the last three years. Today, he shares is insights into driving attention to businesses and social issues like veteran suicide.