In This Episode:

• How he created Conversion Fanatics
• The major problem he sees company’s facing with their conversion
• Why getting more “eyeballs” isn’t necessarily the best option
• How to sell a focus on “conversion” up the ladder
• Why conversion rates aren’t always the important metric

Quote:

“We typically find that most companies are spread too thin.” - Justin Christianson

In This Episode:

• The recent IMPACT16 event in the Cayman Islands
• How the IMA and Cayman Enterprise City started working together
• How the IMPACT conference has evolved over time
• Why starting a business in the Cayman Islands doesn’t work the way Hollywood shows it
• Why digital is so important in growth

Resources:
http://imanetwork.org/ima-and-cayman-enterprise-city/

In This Episode:

• The common thread between all of the roles he plays.
• Why pop ups are annoying and what you can do about it.
• His thoughts on the upcoming Twitter changes.
• What he’s putting together for his next book.
• His best piece of advice for becoming an author.

Quote:
“I write my books in pieces through the blog posts I create.” - Christoph Trappe

In This Episode:

• How to convert digital imagery into real value and dollars.
• Why your landing pages need to be optimized for mobile when marketing on instagram.
• Why getting on Instagram today will benefit you in the long term.
• Why visual marketing is about two way interactions.
• Why you need to make your images work as hard as they can for you.

Watch the Webinar:

http://bit.ly/imaleadervideo

Watch the webinar:

http://bit.ly/imaleadervideo