Mon, 16 February 2015
Frank Luntz is a listener. For years he has listened to people offer feedback about some of the biggest political topics of our day. He has been instrumental in framing conversations using terms like death tax and climate change that he is credited with coining. Luntz is a communicator’s communicator and his experience and insights can offer modern marketers lessons in how to successfully engage with an audience and position a product.
Direct download: 024_Social_Media_has_its_Place_with_Frank_Luntz.mp3
Category:general -- posted at: 7:02pm PDT
Sun, 1 February 2015
023: David Rich: Theatrical Magic, Crooked Gambling and Sr. VP of Client Services at George P Johnson
George P Johnson Experience Marketing recently celebrated 100 years in business. The company’s founder and namesake started one of the first modern event marketing companies by helping Henry Ford drive traffic to the first auto shows. In this episode, GPJ Sr. VP of Client Services David Rich shares and incredible story of how he went from crooked gambling to modern marketer. We also share a Director of Online Marketing Strategy job recently posted by an IMA partner organization.
Direct download: 023_From_Crooked_Gambling_to_Sr_VP_at_the_George_P_Johnson_Experience_Marketing_Agency_with_Mr_David_Rich_A.mp3
Category:general -- posted at: 10:21pm PDT