Mon, 19 January 2015
Andrea Ward is the Vice President of Marketing at Oracle Marketing Cloud. Andrea's insights help marketing professionals know what to emulate and what to avoid in this rapidly changing industry. In addition to discussing her distinguished career, Andrea talks about the skills that make a sucessful marketer today compared to a successful marketer a decade ago.
Direct download: 022_Not_for_the_Faint_of_Heart_with_Andrea_Ward.mp3
Category:general -- posted at: 11:54am PDT
Sun, 4 January 2015
Keep hearing about the need to make your organization “customer centered”? Is all the talk about being a “modern marketer” a little confusing and frustrating? Learn what each of those terms mean and get suggestions from IMA Board Member and Microsoft CMO Lead Jeff Marcoux.
Direct download: 021_Modern_Marketing_and_Customer_Centric_Defined_with_Jeff_Marcoux.mp3
Category:general -- posted at: 8:41pm PDT